Clearly Establish Your Objectives
1. First, clearly establish your objectives and hold to them throughout the
production. Your objectives in
doing a production may be anything from creating an experience of pure escapism
to doing a treatise on spiritual enlightenment.
Few people would start writing a sentence without any idea of what they wanted to say. Visual statements are no different.
Few people would start writing a sentence without any idea of what they wanted to say. Visual statements are no different.
Good writers, producers,
directors, and editors know the purpose of each and every shot.
Strive for a Feeling of Unity
2. Strive
for a feeling of unity. If a good film or prize-winning photo is
studied, it's generally evident that the elements in the shot have been
selected or arranged so they "pull together" to support the basic
idea.
When the elements of a
shot combine to support a basic visual statement, the shot is said to have unity.
The concept of unity
applies to such things as lighting, color, wardrobes, sets, and settings.
Compose Around A
Single Center of Interest
3. The third guideline applies to individual scenes: compose scenes around a single center of interest.
Multiple centers of
interest may work in three-ring circuses where viewers are able to fully shift
their interest from one event to another. But competing centers of interest
within a single visual frame weaken, divide, and confuse meaning.
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